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Research papers

Controlling TV household panel composition by dynamic viewing segments

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing Population characteristics. These targets may be used to control panel imposition through a stratification scheme or...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Jonathan Jephcott, Colm O’Muircheartaigh
Company: Nielsen
June 15, 1998
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Citation

Jephcott and O’Muircheartaigh (1998a, June 15). Controlling TV household panel composition by dynamic viewing segments . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/controlling-tv-household-panel-composition-by-dynamic-viewing-segments-